Новини Івано-Франківщини – Панорама Новини Івано-Франківщини – Панорама Today it is difficult to ignore the fact that the center of gravity of the industry has finally shifted to smartphones.
For Andrii Dobrovolskyi, beneficiary of Neuralink LLC (Cosmobet), mobile technologies are no longer just a convenient addition to the desktop version, but the primary environment where the customer experience is formed. According to the data of the global iGaming Business reports for 2025, more than 80% of online platform users choose mobile devices. In a market that is rapidly approaching the $150 billion mark, mobility ceases to be a technical characteristic and becomes a matter of brand survival.
The Mobile-First Era
Today, everything is simple, if your service is not in the smartphone, then you are not in the market. ABX Play analysts emphasize: the future of the industry belongs to the Mobile-Only concept, where the desktop version becomes only a secondary archive. For Andrii Dobrovolskyi (Cosmobet), this means a complete review of priorities from code loading speed to the smallest nuances of user psychology.
Why is Andrii Dobrovolskyi strategy built around mobile optimization? Analysts ABX Play and European Gaming highlight several key reasons that we see in Cosmobet’s work:
- Speed;
- One-finger control;
- Network adaptability;
- Biometrics;
- Resource saving.
Andrii Dobrovolskyi considers these technical aspects as the foundation for implementing AI-personalization. After all, only on the basis of perfectly working hardware can complex algorithms be built that analyze behavior and offer real-time support.
Such an approach makes you look at the industry differently. There is no place for romanticizing the game here, only sober calculation. When the platform works flawlessly, there is room for creating digital intuition.
Using AI and Big Data
Big Data is the ability to translate complex user behavior into predictable patterns. When the global market, according to iGaming Business forecasts, is rapidly heading towards the $150 billion mark, data is becoming the only reliable tool for a brand’s survival. For Andrii Dobrovolskyi, working with big data at Cosmobet is primarily a way to build ethical relationships with the player.
Today, analytics works at three deep levels that transform “digital footprints” into a safe experience:
- Micro-segmentation;
- Forecast analysis;
- Reward optimization.
The effectiveness of this approach is also confirmed by industry reviews. According to the Agora platform, deep personalization based on Big Data allows you to increase the level of audience retention by 25–30%. In a world where, according to European Gaming, speed and social integration are becoming growth drivers.
However, the introduction of generative artificial intelligence (GenAI) imposes a new responsibility on the operator. Andrii Dobrovolskyi emphasizes the importance of three security contours at Cosmobet:
- Transparency;
- Responsible Gaming;
- Intelligent Protection.
We are under no illusion that AI will make the market perfect. It is a tool that requires constant monitoring and investment in training neural networks to avoid bias. However, without these technologies, legal business simply will not be able to meet modern transparency requirements, – concludes Andrii Dobrovolskyi.
Cosmobet experience in the context of global security standards
According to analytics, markets that demonstrate sustainable growth (such as the UK, Sweden or Ontario) are built on the principles of transparency and strict adherence to regulatory norms. For Andrii Dobrovolskyi, integrating these global practices into Cosmobet’s work is part of the strategy of synchronization with the global market.
Cosmobet focuses on creating invisible safeguards that work in the background without disrupting the customer experience. We see the global market moving towards full transparency. The experience of mature jurisdictions shows that long-term business sustainability is possible only if ethical standards are adhered to and safeguards are implemented, – notes Andrii Dobrovolskyi.
One of the key elements of Cosmobet’s modern approach is the concept of invisible safeguards – mechanisms that work in the background, without creating barriers for the user, but ensuring stability and control:
- Using automated systems to detect suspicious activity;
- Adhering to AML/KYC policies;
- Implementing age verification and anti-gambling systems;
- Adapting internal procedures to changes in local and global legislation.
These tools are not visible in the everyday user experience, but play an important role in preventing financial and reputational risks. Taking into account global trends in iGaming, including the spread of mobile access, increased control, and digitalization of regulatory procedures, the brand is also building a model that can adapt to international requirements while remaining effective in the local market.